Industry Overview
Modern vehicles are evolving into high-compute, software-defined platforms. To meet growing OEM expectations in safety, performance, intelligence, and connectivity, automotive electronics must be scalable, secure, updatable, and compliant with global standards.
ElectRay supports this transition with production-grade automotive software solutions and independent engineering services including ECU software, AUTOSAR platforms, diagnostics stacks, secure flashing, OTA systems, and connected vehicle architectures for OEM and Tier-1 programs worldwide.
Automotive Software Engineering for OEMs & Tier-1 Suppliers
ElectRay delivers production-grade automotive software solutions and independent engineering services across the complete vehicle software stack covering ECU software development, AUTOSAR Classic & Adaptive, vehicle diagnostics, secure bootloaders, OTA systems, and SDV architectures.
ElectRay’s Core Automotive Capabilities
ECU software & firmware engineering
We deliver reusable ECU software components and independent engineering services to design, develop, and modernize production ECU software across vehicle domains.
- ECU development across Powertrain, Body, Chassis, ADAS, Infotainment & Connectivity
- BSP, MCAL & low-level driver development
- Real-time firmware & model-based design (MATLAB/Simulink)
- Legacy ECU migration to AUTOSAR-based platforms
Connected Vehicle & Cloud Enablement
We deliver connected vehicle software solutions and independent engineering services to bridge ECU software with cloud platforms securely and at scale.
- Telematics firmware integration
- Live vehicle health monitoring & data ingestion
- Edge data filtering & local event processing
- OEM dashboards, APIs & analytics pipelines
- Integration with eConnectX – ElectRay’s embedded-first connected vehicle platform
Why OEMs Trust ElectRay
Engineering-Led Delivery, Not Outsourcing
ElectRay is trusted by OEMs and Tier-1 suppliers because we combine production-grade automotive software solutions with deep, independent engineering ownership.
Our software and engineering approaches are built on open automotive standards and designed for long-term portability and architectural flexibility, allowing OEMs to evolve their vehicle platforms without forced dependency on proprietary tools, suppliers, or specific ECU hardware platforms.
This ensures:
- OEM ownership of architecture and roadmap
- Software portability across ECUs and silicon vendors
- Seamless integration of third-party stacks and tools
- Long-term scalability for multi-generation vehicle programs
This approach enables OEMs to modernize today’s vehicles while preserving freedom of choice and long-term program flexibility.
Tools & Platforms Expertise
We leverage industry-proven automotive tools and platforms to ensure production-ready software, seamless integration, and OEM-compliant delivery across ECU and SDV programs. Our expertise spans the complete development lifecycle from design and configuration to validation, testing, and cloud deployment.
AUTOSAR & ECU Software Toolchains
- Vector DaVinci Developer / Configurator / Designer
- EB tresos Studio
- ETAS ISOLAR
- AUTOSAR MCAL & BSW configuration tools
CI/CD, DevOps & Cloud
- Jenkins CI/CD
- Git / GitLab
- JIRA
- Cloud platforms: AWS, Azure, GCP