Industry Overview
Recreational vehicles demand a unique blend of performance, rider safety, comfort, off-road control, and digital connectivity. From high-torque ATVs and UTVs to premium RVs and power-sports vehicles, OEMs require rugged, responsive, and connected vehicle software that performs reliably in harsh terrains.
ElectRay delivers production-grade recreational vehicle software solutions and independent engineering services, covering ECU software, ride-control algorithms, infotainment and smart clusters, telematics, diagnostics, and OTA platforms tailored specifically for power-sport and leisure vehicles.
Our solutions are engineered for:
- ATVs & UTVs
- Side-by-side vehicles
- Power-sport off-road vehicles
- Recreational RVs & campers
- Snowmobiles, jet skis, and adventure vehicles
ElectRay’s Core Capabilities
Diagnostics, Serviceability, Ruggedization & Validation
ElectRay delivers end-to-end diagnostics, service, and validation solutions for off-road and recreational vehicles, improving reliability and reducing service time.
Capabilities:
- OBD/UDS & J1939 diagnostics with DTC management
- Secure bootloader & workshop tools
- Field-service and ride-mode calibration
- Vibration, shock, thermal, water & dust testing
- EMC/EMI validation & HIL simulation
- Functional safety (ISO 26262) & rider data tuning
Rugged, service-friendly, production-ready systems for OEMs and technicians.
Why ElectRay for Recreational Vehicles?
OEMs choose ElectRay for recreational vehicles because our software is engineered for harsh terrain, aggressive usage patterns, and premium rider experiences.
- Proven ECU expertise in power-sport and off-road vehicles
- Rugged control algorithms developed for harsh terrains
- Full digital ecosystem: ECU + connectivity + infotainment + telematics
- Fast prototyping and production-ready software
- Support for electrified recreational vehicles
- Flexible engagement models: turnkey, co-development, consulting
ElectRay ensures your vehicles deliver performance, comfort, safety, and connectivity that customers expect in a premium recreational experience.
