About ElectRay – Driving Innovation in Automotive Software Engineering
Our Story & Purpose
ElectRay was founded with a singular vision: to help OEMs and mobility innovators build future-ready vehicles powered by robust embedded software and modern vehicle engineering practices.
As vehicles become increasingly software-intensive, many automakers and Tier-1 suppliers face challenges such as fragmented ECUs, legacy E/E architectures, and non-scalable software platforms. ElectRay bridges this gap through deep automotive domain expertise, engineering-driven processes, and a strong commitment to quality, safety, and long-term maintainability.
Today, we partner with customers across passenger vehicles, commercial vehicles, off-highway equipment, EVs, and emerging mobility platforms—delivering production-grade software and system solutions that accelerate innovation and reduce time-to-market.
Our Mission & Values
Mission: To build scalable, safe, and future-ready automotive software platforms that enable next-generation mobility.
Core Values:
- Engineering Excellence: Rigorous, production-grade software engineering
- Transparency: Open, honest, and collaborative engagement
- Client-Centric Delivery: Solutions designed around real customer needs
- Continuous Innovation: Staying ahead of automotive software evolution
- Quality & Safety by Design: Security, safety, and compliance embedded from day one
At ElectRay, we deliver more than code, we deliver trust, reliability, and long-term partnership.
What We Do – Our Expertise at a Glance
ElectRay combines embedded-software mastery with domain-level automotive knowledge. Our core capabilities include:
- ECU Firmware & Board Support Packages (BSP): Production-ready embedded software stacks
- E/E Architecture Design & Integration: Zonal and centralized architectures, SDV-ready platforms
- Software-Defined Vehicle (SDV) Engineering: Middleware, in-vehicle platforms, edge–cloud integration
- Diagnostics & Telematics: SOVD, UDS, OBD, EOL, and cloud-connected diagnostics
- Connected Vehicle & Cloud Platforms: Real-time telemetry, fleet intelligence, OTA enablement
- Cybersecurity & Functional Safety: ISO 21434 and ISO 26262 engineering
- EV Software Systems: BMS, motor control, thermal and powertrain software
Our Team & Culture
ElectRay is powered by embedded-systems engineers, vehicle-software architects, and automotive domain experts who are passionate about mobility, software reliability, and engineering excellence.
We foster a culture of:
- Continuous learning: Keeping pace with evolving automotive software technologies
- Quality-first engineering: Rigorous standards for production-ready delivery
- Client-driven collaboration: Working closely within customer processes and goals
Where We Operate
Based in India, ElectRay serves global clients across North America, Europe, and APAC, including OEMs, Tier-1 suppliers, and mobility startups.
In addition to our India engineering centers, ElectRay maintains a sales and customer engagement presence in the United States, enabling closer collaboration with North American customers while leveraging our global delivery and engineering excellence.
Our structured remote collaboration and delivery processes ensure consistent, high-quality engineering outcomes across geographies.
Milestones & Achievements
- Embedded Vehicle Software Programs Since 2015: Proven long-term expertise in developing production-ready automotive embedded software.
- 30+ ECU Projects Delivered: Successfully executed ECU programs across passenger, commercial, EV, and motorcycle platforms.
- SDV & Connected Vehicle Enablement: Enabled scalable software-defined and connected vehicle platforms for global OEMs and Tier-1 suppliers.
- Compliance-First Frameworks: Built engineering frameworks aligned with diagnostics, cybersecurity, and functional safety standards.