Vehicles are becoming the face of today’s automobile industry. Brands that are software-first, cloud-native, and scalable have already captured the market.
While legacy manufacturers navigate the complexities of SDVs, EVs, connected ecosystems, and intelligent architecture, top players like Tesla are setting new benchmarks—fast.
At ElectRay, we help traditional OEMs and Tier 1s modernize their platforms with production-grade software that’s scalable, secure, and future-ready.
Use Cases We Power
From Prototype to Production: HVAC & Body Control ECU Development
A Tier 1 supplier required AUTOSAR-based basic software for HVAC and Body Control Modules across two platforms.
ElectRay’s Solution:
- Delivered platform-adaptable BSW stacks
- Enabled seamless integration with E/E architecture
- Ensured SOP readiness with traceable compliance
Outcome:
- Reduced development cycles by 30%
- Ensured reuse across programs

Secure, Update-Ready Architectures for Next-Gen SDVs
A global OEM needed secure boot mechanisms and OTA update capability.

ElectRay’s Solution:
- Implemented UDS-compliant Flash Bootloader
- Integrated OTA modules aligned with ISO 14229-1
- Validated secure update pathways across ECUs
Outcome:
- Enabled remote firmware upgrades
- Reduced recall-related service costs
Diagnostics That Talk the Language of Today’s Cars
A European OEM required a next-gen diagnostics stack compliant with ISO 14229-1.
ElectRay’s Solution:
- Delivered ElectRay’s ready-to-use AUTOSAR-compliant diagnostics stack
- Implemented OEM-specific features and cloud backend integration
- Enabled predictive service scheduling
Outcome:
- Improved uptime and customer experience
- Reduced diagnostic latency

Our Core Expertise for Automotive Vehicles
- SDV Technologies: Middleware, OTA, vehicle runtime environments
- SW & E/E Architecture Integration: Seamless ECU orchestration
- Vehicle Diagnostics: UDS stack, ISO frameworks, backend integration
- Cybersecurity & Functional Safety: Secure coding, secure boot, ISO 26262 compliance
Why ElectRay
Automotive-Native DNA
With roots deep in embedded engineering, we understand the complexity and pace of vehicle development cycles.
Modular, Production-Grade Software
From flash bootloaders to AUTOSAR stacks, every module we ship is designed for SOP-readiness and reuse.
Partner. Not Just a Provider.
We engage like an extension of your engineering team—lean, accountable, and driven by delivery ownership.