Engineering Future-Ready Mobility with Embedded Intelligence

Vehicles are becoming the face of today’s automobile industry. Brands that are software-first, cloud-native, and scalable have already captured the market.

While legacy manufacturers navigate the complexities of SDVs, EVs, connected ecosystems, and intelligent architecture, top players like Tesla are setting new benchmarks—fast.

At ElectRay, we help traditional OEMs and Tier 1s modernize their platforms with production-grade software that’s scalable, secure, and future-ready.

Use Cases We Power

From Prototype to Production: HVAC & Body Control ECU Development

A Tier 1 supplier required AUTOSAR-based basic software for HVAC and Body Control Modules across two platforms.

ElectRay’s Solution:

  • Delivered platform-adaptable BSW stacks
  • Enabled seamless integration with E/E architecture
  • Ensured SOP readiness with traceable compliance

Outcome:

  • Reduced development cycles by 30%
  • Ensured reuse across programs
HVAC & Body Control ECU Development

Secure, Update-Ready Architectures for Next-Gen SDVs

A global OEM needed secure boot mechanisms and OTA update capability.

Secure, Update-Ready Architectures for Next-Gen SDVs

ElectRay’s Solution:

  • Implemented UDS-compliant Flash Bootloader
  • Integrated OTA modules aligned with ISO 14229-1
  • Validated secure update pathways across ECUs

Outcome:

  • Enabled remote firmware upgrades
  • Reduced recall-related service costs

Diagnostics That Talk the Language of Today’s Cars

A European OEM required a next-gen diagnostics stack compliant with ISO 14229-1.

ElectRay’s Solution:

  • Delivered ElectRay’s ready-to-use AUTOSAR-compliant diagnostics stack
  • Implemented OEM-specific features and cloud backend integration
  • Enabled predictive service scheduling

Outcome:

  • Improved uptime and customer experience
  • Reduced diagnostic latency
Diagnostics That Talk the Language of Today’s Cars

Our Core Expertise for Automotive Vehicles

  • SDV Technologies: Middleware, OTA, vehicle runtime environments
  • SW & E/E Architecture Integration: Seamless ECU orchestration
  • Vehicle Diagnostics: UDS stack, ISO frameworks, backend integration
  • Cybersecurity & Functional Safety: Secure coding, secure boot, ISO 26262 compliance

Why ElectRay

Automotive-Native DNA

With roots deep in embedded engineering, we understand the complexity and pace of vehicle development cycles.

Modular, Production-Grade Software

From flash bootloaders to AUTOSAR stacks, every module we ship is designed for SOP-readiness and reuse.

Partner. Not Just a Provider.

We engage like an extension of your engineering team—lean, accountable, and driven by delivery ownership.

Let’s build the next generation of mobility, together.

ElectRay is ready to be your embedded software partner across the product lifecycle.