Software-Defined Vehicle (SDV) Technologies & Platform Engineering

Powering the Future of Software-Defined Vehicles by Delivering Intelligent SDVs, from Embedded to Cloud

Automotive OEMs are rapidly transitioning toward Software-Defined Vehicles (SDVs) — intelligent, cloud-connected platforms where core vehicle functionality is delivered, updated, and improved continuously through software. This shift requires centralized compute architectures, zonal E/E platforms, service-oriented middleware, and seamless edge–cloud integration to support faster feature updates, OTA deployment, and digital services across vehicle lifecycles.

ElectRay accelerates SDV adoption through end-to-end SDV engineering services, including platform architecture, middleware integration, OTA development, cloud connectivity, and in-vehicle application frameworks. We help OEMs and Tier-1 suppliers build scalable, secure, and production-ready SDV platforms for next-generation vehicles.

Software-Defined Vehicle (SDV) Platforms & Digital Services

ElectRay enables OEMs to build scalable, software-first vehicle platforms aligned with centralized compute, zonal E/E architectures, and cloud connectivity. Our SDV solutions support continuous upgrades, OTA deployment, and monetizable digital services across the vehicle lifecycle.

SDV Platform Development & Central Compute Integration

ElectRay enables OEMs to build scalable Software-Defined Vehicles with centralized and zonal architectures, accelerating development and enabling seamless OTA updates.

Key Capabilities

  • Central Compute & Zonal Architecture: Integration of central compute, domain, and zonal controllers for ADAS, powertrain, and connectivity.

  • Vehicle OS & Middleware: Setup of vehicle OS, middleware, and core system software for next-gen SDV platforms.

  • AUTOSAR (Adaptive & Classic): Hybrid Adaptive and Classic AUTOSAR with diagnostics, logging, and lifecycle support.

OEM Outcomes

  • Faster SDV development and deployment
  • Reduced ECU count and hardware complexity
  • Scalable, future-ready vehicle software platforms

OTA, Remote Software Management & Continuous Deployment

ElectRay delivers secure, end-to-end OTA solutions that enable OEMs to remotely update vehicle software, deploy new features, and manage vehicle lifecycles at scale.

Key Capabilities

  • FOTA / SOTA Engineering: Multi-ECU updates, dependency management, and safe deployment across domains.
  • CI/CD & Update Pipelines: Automated OTA delivery with versioning, rollback, and pre-deployment validation.
  • Secure OTA Delivery: Encrypted updates, secure flashing, fail-safe recovery, and bandwidth optimization.
  • Remote Fleet Management: Fleet dashboards, update tracking, diagnostics, and remote commands.

OEM Value

  • Lower service and maintenance costs
  • Post-sale feature upgrades and fixes
  • Enablement of subscription-based digital services

Edge Cloud Data Pipelines & Vehicle Connectivity

ElectRay builds scalable edge-to-cloud data pipelines that connect vehicles to the cloud for real-time telemetry, analytics, and continuous state synchronization.

Key Capabilities

  • Telematics & Data Ingestion: Sensor data, vehicle health, performance metrics, and driving analytics.
  • Real-Time Analytics: Event processing, alerts, predictive diagnostics, and AI-driven insights.
  • Vehicle State Synchronization: Digital twins, live vehicle modeling, and real-time command execution.
  • Connectivity & Protocols: MQTT, DDS, SOME/IP, HTTPS with AWS, Azure, and Google Cloud IoT.

OEM Benefits

  • Fleet-wide vehicle intelligence
  • Predictive maintenance and reduced downtime
  • Faster, data-driven decision-making

In-Vehicle Applications & Digital Services Enablement

ElectRay enables containerized in-vehicle applications and secure service frameworks that power personalized, continuously upgradable digital experiences.

Key Capabilities

  • Containerized App Frameworks: Secure, isolated execution environments for OEM and third-party apps.
  • Vehicle APIs & Service Gateways: Unified vehicle data access, feature control, and entitlement management.
  • Application Lifecycle Management: App deployment, OTA updates, monitoring, and rollback.
  • IVI & Digital Cockpit: Android Automotive and Linux-based infotainment with cloud integration.

What This Enables

  • Personalized in-vehicle experiences
  • Monetizable app ecosystems
  • Continuous feature upgrades via OTA

SDV Use Cases ElectRay Supports

ElectRay supports OEMs and Tier-1 suppliers across key Software-Defined Vehicle (SDV) transformation programs from architecture modernization to large-scale production deployment.

OTA-Based Feature Launch & Continuous Updates

  • Post-SOP feature rollout and software upgrades
  • ADAS, performance, diagnostics, and logging updates
  • Controlled rollout across variants and regions

Value: Faster innovation without recalls or workshop visits

Subscription & On-Demand Feature Enablement

  • Feature licensing and entitlement management
  • Pay-per-use and subscription-based services
  • Secure activation, deactivation, and usage tracking

Value: New digital revenue streams and flexible feature offerings

Legacy Platform Migration to SDV Architectures

  • Refactoring legacy ECUs into service-oriented designs
  • Middleware integration over domain-based systems
  • Reusable SDV-ready software baselines

Value: Reduced technical debt and smooth SDV transition

Central Compute & Zonal E/E Architecture Integration

  • Central vehicle computers and zonal controller integration
  • Domain consolidation and high-bandwidth communication
  • Platform readiness for autonomy and AI workloads

Value: Scalable, high-performance E/E architectures with fewer ECUs

Why ElectRay for SDV Engineering

OEMs partner with ElectRay for SDV programs because of our deep embedded expertise and strong cloud-native engineering foundation.

Our Differentiators

  • End-to-end SDV engineering across embedded, middleware, cloud, and connectivity
  • Production-grade experience with AUTOSAR Adaptive, SOA, Linux, DDS, and OTA frameworks
  • Accelerated feature rollouts via CI/CD and OTA pipelines
  • Strong alignment with OEM & Tier-1 workflows (ASPICE, functional safety)
  • Flexible engagement models—from modular services to full platform ownership

Tools, Technologies & Platforms

  • Automotive Platforms: AUTOSAR Adaptive & Classic
  • Middleware & Communication: DDS, SOME/IP, MQTT
  • Operating Systems: OSEK OS, AUTOSAR OS, Linux, Yocto, QNX
  • Cloud & IoT: AWS IoT, Azure IoT, Google Cloud IoT
  • Containers: Docker, Podman, OCI runtimes
  • OTA Systems: OSTree, SWUpdate, Uptane-aligned frameworks
  • Build & Integration: CI/CD, Yocto builds, CMake

Build the Next Generation of Software-Defined Vehicles with ElectRay

ElectRay helps OEMs and Tier-1 suppliers design, develop, and launch production-ready SDV platforms, enabling faster innovation, feature deployment, and connected services.

Looking to accelerate your SDV roadmap? Connect with our SDV engineering specialists today.